Good day ,
Entrepreneurs derive excitement from deploying solutions to the myriads of problems being faced in society. That explains the reason most startups tend to be ambitious and follow the path of growth.
When growth occurs, it is easier for businesses to focus on their core mission and become sustainable in the long run. Startups can enjoy some advantages leading to greater economies of scale, increased visibility, higher revenue and profit, investment attraction, and hiring the best talent.
Meanwhile, there are circumstances that are likely beyond the founders’ control in the quest for growth. The founders can only hope for the stroke of luck when mitigating external factors like market risks, unfavorable regulatory and political conditions, and natural disasters that may negatively affect the fortune of their organizations.
However, it is a fact that every startup has its growth opportunities. For example, the decision to innovate will likely generate results for a particular business while the one that fails to innovate may be stuck.
Sometimes, the growth mindset is being painstaking about metrics while running the business - from tracking the cost of customer acquisition, churn rate, customer lifetime value, revenue margin, etc. - and garner data from the metrics to make decisions to guard against potential pitfalls and explore opportunities in the future.
In the early 2000s, Steve Jobs, Apple co-founder and former CEO, saw the need to create an amazing experience for the company’s customers. But Jobs had no practical experience with retail service and, the smart thing was to hire Mickey Drexler, CEO of the GAP at the time. He began to learn from Drexler, and after different experiments, they created the Apple retail store leading to big success for the company both in revenue and profit.
Apple’s late visionary leader understood how to explore the right opportunities for growth which is about learning and perseverance, making smarter decisions and applying actions that can improve the growth trajectory for one’s organization.
Cheers,
Team StartupLagos
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